/* Primespot — built from the Claude Design "Primespot Site v3" (Modernist design system tokens). */

/* Self-hosted Archivo, latin subset, variable weight axis (one file covers 400–800). */
@font-face {
  font-family: "Archivo";
  font-style: normal;
  font-display: swap;
  font-weight: 100 900;
  src: url(../fonts/archivo-latin-var.woff2) format("woff2-variations"), url(../fonts/archivo-latin-var.woff2) format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
:root {
  --color-bg: #f3f2f2;
  --color-surface: #eae9e9;
  --color-divider: color-mix(in srgb, #201e1d 40%, transparent);
  --color-neutral-700: #605d5d;

  --ink: #0b1b33;
  --blue: #0047d4;
  --red: #e8231b;
  --sky: #8fc1ff;
  --muted-on-ink: #a9b8d0;

  --font: "Archivo", system-ui, sans-serif;

  --space-3: 12px;
  --space-4: 16px;
  --space-6: 24px;
  --space-8: 32px;

  --max: 1320px;
  --gutter: clamp(20px, 4vw, 48px);
  --rule: 2px solid var(--color-divider);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--color-bg); color: var(--ink); font-family: var(--font); font-size: 15px; line-height: 1.55; }
h1, h2, h3 { font-family: var(--font); font-weight: 800; margin: 0; }
p { margin: 0; text-wrap: pretty; }
a { color: var(--blue); text-underline-offset: 3px; }
a:hover { color: var(--ink); }
img { display: block; max-width: 100%; height: auto; }
.list-reset { list-style: none; margin: 0 auto; padding: 0; }
figure, blockquote { margin: 0; }
:focus { outline: none; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 2px; }
::selection { background: color-mix(in srgb, var(--red) 30%, transparent); }
[hidden] { display: none !important; }

.site { min-height: 100vh; display: flex; flex-direction: column; }
main { flex: 1; }
.wrap { max-width: var(--max); margin: 0 auto; }
.accent { color: var(--red); }

/* ── header ─────────────────────────────────────────────── */
.header { position: sticky; top: 0; z-index: 10; background: var(--color-bg); border-bottom: var(--rule); }
.header-bar { max-width: var(--max); margin: 0 auto; padding: var(--space-3) var(--gutter); display: flex; align-items: center; gap: var(--space-6); }
.brand { margin-right: auto; display: flex; align-items: center; }
.brand img { height: clamp(44px, 5.5vw, 64px); width: auto; }
.contact-bar { display: none; gap: var(--space-6); font-size: 14px; font-weight: 600; }
.contact-bar a, .menu-contact a { color: var(--ink); }
.burger { display: block; border: 2px solid var(--ink); background: transparent; cursor: pointer; width: 44px; height: 44px; font-size: 18px; font-weight: 800; color: var(--ink); }

.nav { display: none; border-top: var(--rule); }
.nav .wrap { display: grid; grid-template-columns: repeat(8, minmax(0, 1fr)); }
.nav a { padding: 14px 16px; font-size: 13px; font-weight: 700; letter-spacing: .02em; border-right: var(--rule); color: var(--ink); text-decoration: none; }
.nav a[aria-current="page"] { background: var(--ink); color: var(--color-bg); }

.menu { border-top: var(--rule); display: flex; flex-direction: column; max-height: calc(100vh - 80px); overflow: auto; }
.menu a.menu-link { padding: 16px var(--gutter); border-bottom: 1px solid var(--color-divider); font-size: 19px; font-weight: 800; color: var(--ink); text-decoration: none; }
.menu-contact { padding: 16px var(--gutter); display: flex; flex-direction: column; gap: 6px; font-size: 15px; font-weight: 600; }

@media (min-width: 820px) { .contact-bar { display: flex; } }
@media (min-width: 1080px) {
  .nav { display: block; }
  .burger, .menu { display: none !important; }
}

/* ── buttons ────────────────────────────────────────────── */
.btn { border: 0; cursor: pointer; font-family: var(--font); font-weight: 800; display: flex; justify-content: space-between; gap: 16px; text-decoration: none; }
.btn-dark { background: var(--ink); color: var(--color-bg); }
.btn-dark:hover { background: var(--blue); color: var(--color-bg); }
.btn-outline { background: transparent; color: var(--ink); border: 2px solid var(--ink); }
.btn-outline:hover { background: var(--ink); color: var(--color-bg); }
.btn-light { background: var(--color-bg); color: var(--ink); }
.btn-light:hover { background: var(--blue); color: var(--color-bg); }
.btn-sm { font-size: 14px; padding: 12px 18px; min-width: 150px; }
.btn-lg { font-size: 18px; padding: 20px 24px; width: 100%; max-width: 420px; }
.btn-outline.btn-lg { padding: 18px 22px; }
.link-arrow { display: inline-flex; gap: 10px; font-weight: 700; color: var(--blue); text-decoration: none; margin-top: var(--space-6); }

/* ── hero ───────────────────────────────────────────────── */
/* Hero photos: AVIF with JPG fallback; 480px versions below 600px wide. */
.hero {
  --shade: linear-gradient(90deg, rgba(11,27,51,.96) 0%, rgba(11,27,51,.88) 45%, rgba(11,27,51,.35) 100%);
  --img: url(../assets/billboards-day.jpg);
  --img-set: image-set(url(../assets/billboards-day.avif) type("image/avif"), url(../assets/billboards-day.jpg) type("image/jpeg"));
  background: var(--shade), var(--img) center/cover no-repeat;
  background: var(--shade), var(--img-set) center/cover no-repeat;
  background-color: var(--ink);
  color: #fff;
  min-height: clamp(340px, 48vh, 520px);
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: clamp(48px, 8vw, 104px) max(var(--gutter), calc((100% - var(--max)) / 2 + 48px)) clamp(40px, 5vw, 72px);
}
.hero--home { min-height: clamp(460px, 72vh, 720px); }
.hero--night {
  --img: url(../assets/billboard-night.jpg);
  --img-set: image-set(url(../assets/billboard-night.avif) type("image/avif"), url(../assets/billboard-night.jpg) type("image/jpeg"));
}
.hero--roadside {
  --img: url(../assets/billboard-roadside.jpg);
  --img-set: image-set(url(../assets/billboard-roadside.avif) type("image/avif"), url(../assets/billboard-roadside.jpg) type("image/jpeg"));
}
@media (max-width: 599px) {
  .hero {
    --img: url(../assets/billboards-day-480.jpg);
    --img-set: image-set(url(../assets/billboards-day-480.avif) type("image/avif"), url(../assets/billboards-day-480.jpg) type("image/jpeg"));
  }
  .hero--night {
    --img: url(../assets/billboard-night-480.jpg);
    --img-set: image-set(url(../assets/billboard-night-480.avif) type("image/avif"), url(../assets/billboard-night-480.jpg) type("image/jpeg"));
  }
  .hero--roadside {
    --img: url(../assets/billboard-roadside-480.jpg);
    --img-set: image-set(url(../assets/billboard-roadside-480.avif) type("image/avif"), url(../assets/billboard-roadside-480.jpg) type("image/jpeg"));
  }
}
.eyebrow { font-size: 12px; letter-spacing: .1em; text-transform: uppercase; font-weight: 700; color: var(--sky); margin-bottom: var(--space-6); display: flex; align-items: center; gap: 10px; }
.eyebrow::before { content: ""; width: 24px; height: 3px; background: var(--red); }
.hero h1 { font-size: clamp(44px, 7.5vw, 112px); line-height: .94; letter-spacing: -.04em; max-width: 14ch; text-wrap: balance; }
.hero h1:not(:last-child) { margin-bottom: var(--space-8); }
.hero--home h1 { font-size: clamp(52px, 9.5vw, 144px); line-height: .92; letter-spacing: -.045em; max-width: 13ch; }
.hero .lede { font-size: clamp(19px, 1.7vw, 23px); line-height: 1.45; max-width: 52ch; }
.h1-wide { max-width: 15ch !important; }

/* ── shared layout ──────────────────────────────────────── */
.band { border-top: var(--rule); }
.band--both { border-top: var(--rule); border-bottom: var(--rule); }
.split { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 360px), 1fr)); }
.cell { padding: clamp(28px, 4vw, 48px) var(--gutter); }
.cell--rule { border-right: var(--rule); }
.stack { display: flex; flex-direction: column; gap: var(--space-6); font-size: 18px; line-height: 1.55; }
.stack-end { display: flex; flex-direction: column; justify-content: flex-end; gap: var(--space-3); }
.intro { font-size: clamp(19px, 1.7vw, 23px); line-height: 1.45; max-width: 38ch; }
.h2 { font-size: clamp(32px, 4vw, 56px); line-height: 1; letter-spacing: -.035em; text-wrap: balance; }
.body-lg { font-size: 18px; line-height: 1.55; }
.label { font-size: 13px; font-weight: 600; color: var(--blue); }

.gallery { max-width: var(--max); margin: 0 auto; padding: var(--gutter); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: 12px; }
.gallery img { width: 100%; aspect-ratio: 4/3; object-fit: cover; }
.photo { max-width: var(--max); margin: 0 auto; padding: var(--gutter); }
.photo img { width: 100%; object-fit: cover; }

.two-col { max-width: var(--max); margin: 0 auto; padding: clamp(40px, 6vw, 80px) var(--gutter); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 360px), 1fr)); gap: var(--space-8) clamp(32px, 6vw, 80px); }

/* grids of ruled tiles */
.tiles { display: grid; }
.tiles > * { border-right: var(--rule); border-bottom: var(--rule); }

.needs { padding: clamp(40px, 6vw, 80px) var(--gutter) var(--space-8); }
.needs h2 { margin-bottom: var(--space-6); }
.needs p { max-width: 60ch; }

.formats { grid-template-columns: repeat(auto-fill, minmax(min(100%, 240px), 1fr)); }
.format { padding: var(--space-6) clamp(20px, 3vw, 32px); display: flex; flex-direction: column; gap: var(--space-6); min-height: 170px; }
.format-code { font-size: clamp(36px, 3.6vw, 52px); font-weight: 800; letter-spacing: -.04em; line-height: .9; }
.format-name { margin-top: auto; font-size: 19px; font-weight: 800; letter-spacing: -.01em; }

/* ── home: quote + clients ──────────────────────────────── */
.dark { background: var(--ink); color: #fff; }
.pull { padding: clamp(56px, 8vw, 112px) var(--gutter); display: grid; grid-template-columns: minmax(0, auto) minmax(0, 1fr); gap: var(--space-6) clamp(24px, 4vw, 56px); }
.pull-mark { font-size: clamp(96px, 12vw, 180px); line-height: .7; font-weight: 800; color: var(--red); }
.pull-body { display: flex; flex-direction: column; gap: var(--space-6); }
.pull blockquote { font-size: clamp(26px, 3.2vw, 46px); line-height: 1.12; font-weight: 800; letter-spacing: -.025em; max-width: 26ch; text-wrap: balance; }
.pull cite { font-style: normal; font-size: 15px; font-weight: 700; color: var(--sky); }

.clients-sec { max-width: var(--max); margin: 0 auto; padding: clamp(56px, 8vw, 112px) var(--gutter); }
.clients-sec h2 { margin-bottom: var(--space-8); font-size: clamp(26px, 3vw, 40px); line-height: 1.08; letter-spacing: -.025em; max-width: 28ch; text-wrap: balance; }
.clients { grid-template-columns: repeat(auto-fill, minmax(min(100%, 180px), 1fr)); border-top: var(--rule); border-left: var(--rule); }
.client { aspect-ratio: 3/2; display: flex; align-items: flex-end; padding: var(--space-4); font-size: 15px; font-weight: 700; line-height: 1.2; }

/* ── about ──────────────────────────────────────────────── */
.about-links { grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); }
.about-links > :last-child { border-right: 0; }
.md { display: flex; flex-direction: column; gap: var(--space-4); }
.md-tel { font-size: clamp(26px, 2.6vw, 36px); font-weight: 800; letter-spacing: -.02em; color: var(--ink); }
.md-mob { font-size: 18px; font-weight: 700; color: var(--ink); }
.tile-link { display: flex; flex-direction: column; justify-content: flex-end; min-height: 200px; font-size: clamp(24px, 2.4vw, 32px); font-weight: 800; letter-spacing: -.02em; color: var(--ink); text-decoration: none; }
.tile-link:hover { background: var(--color-surface); color: var(--ink); }

/* ── reasons ────────────────────────────────────────────── */
.reasons { grid-template-columns: repeat(auto-fill, minmax(min(100%, 380px), 1fr)); }
.reason { padding: clamp(24px, 3vw, 40px) var(--gutter); display: grid; grid-template-columns: 72px minmax(0, 1fr); gap: var(--space-4); align-items: start; }
.reason-n { font-size: clamp(40px, 4vw, 56px); font-weight: 800; letter-spacing: -.04em; line-height: .85; color: var(--red); }
.reason p { font-size: 19px; line-height: 1.45; font-weight: 500; }
.reason p.todo { color: var(--color-neutral-700); }

/* ── testimonials ───────────────────────────────────────── */
.testimonials { grid-template-columns: repeat(auto-fill, minmax(min(100%, 460px), 1fr)); }
.testimonial { padding: clamp(28px, 4vw, 48px) var(--gutter); display: flex; flex-direction: column; gap: var(--space-6); }
.testimonial::before { content: "\201C"; font-size: 64px; line-height: .5; font-weight: 800; color: var(--red); height: 28px; }
.testimonial blockquote { font-size: clamp(18px, 1.5vw, 21px); line-height: 1.5; text-wrap: pretty; }
.testimonial figcaption { margin-top: auto; font-size: 15px; font-weight: 800; }
.footnote { padding: var(--space-8) var(--gutter) clamp(56px, 8vw, 96px); font-size: 16px; line-height: 1.5; color: var(--color-neutral-700); }

/* ── production ─────────────────────────────────────────── */
.steps { grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); }
.step { padding: clamp(28px, 4vw, 48px) var(--gutter); display: flex; flex-direction: column; gap: var(--space-8); min-height: 220px; color: #fff; }
.step:nth-child(1) { background: var(--ink); }
.step:nth-child(2) { background: var(--blue); }
.step:nth-child(3) { background: var(--red); }
.step-n { font-size: 13px; font-weight: 700; }
.step-label { margin-top: auto; font-size: clamp(26px, 2.8vw, 38px); font-weight: 800; letter-spacing: -.03em; line-height: 1; }
.three-col { max-width: var(--max); margin: 0 auto; padding: clamp(40px, 6vw, 80px) var(--gutter); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 360px), 1fr)); gap: var(--space-6) clamp(32px, 6vw, 80px); font-size: 18px; line-height: 1.55; }
.photo--flush { padding-top: 0; }

/* ── research ───────────────────────────────────────────── */
.research-text { display: flex; flex-direction: column; gap: var(--space-4); }
.research-text h2 { font-size: clamp(30px, 3.4vw, 48px); line-height: 1; letter-spacing: -.03em; }
.research-text p { font-size: 18px; line-height: 1.55; max-width: 42ch; }
.research-cta { margin-top: var(--space-4); font-size: 15px; font-weight: 700; color: var(--blue); }
.slides { padding: clamp(20px, 3vw, 32px); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.slide { aspect-ratio: 4/3; background: repeating-linear-gradient(135deg, var(--color-surface) 0 10px, var(--color-bg) 10px 20px); border: var(--rule); display: flex; align-items: flex-end; padding: 6px; font-family: ui-monospace, monospace; font-size: 10px; color: var(--color-neutral-700); }

/* ── contact ────────────────────────────────────────────── */
.contacts { grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); }
.contacts > * { border-bottom: 0; }
.contacts > :last-child { border-right: 0; }
.contact-item { padding: var(--space-8) var(--gutter); display: flex; flex-direction: column; gap: 6px; }
.contact-item a { font-size: 24px; font-weight: 800; color: var(--ink); overflow-wrap: anywhere; }
.contact-item address { font-style: normal; font-size: 18px; font-weight: 700; line-height: 1.35; }

.form-wrap { padding: clamp(40px, 6vw, 72px) var(--gutter) clamp(56px, 8vw, 112px); }
.thanks { background: var(--ink); color: var(--color-bg); padding: clamp(28px, 4vw, 48px); max-width: 720px; }
.thanks-title { font-size: clamp(28px, 3vw, 40px); font-weight: 800; letter-spacing: -.03em; line-height: 1.05; margin-bottom: var(--space-3); }
.thanks button { all: unset; cursor: pointer; font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.form { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: var(--space-6) var(--space-8); max-width: 960px; }
.form label { display: flex; flex-direction: column; gap: 6px; font-size: 13px; font-weight: 600; }
.form input, .form textarea { font: inherit; font-size: 16px; font-weight: 400; padding: 14px; background: var(--color-surface); border: 0; border-bottom: 2px solid var(--ink); border-radius: 0; color: var(--ink); }
.form input:focus, .form textarea:focus { outline: none; border-bottom-color: var(--blue); }
.form textarea { resize: vertical; }
.full { grid-column: 1 / -1; }
.chips-group { display: flex; flex-direction: column; gap: 10px; border: 0; padding: 0; margin: 0; }
.chips-group legend { font-size: 13px; font-weight: 600; padding: 0; margin-bottom: 10px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { cursor: pointer; font: inherit; font-size: 14px; font-weight: 600; padding: 10px 14px; border: 2px solid var(--ink); border-radius: 0; background: transparent; color: var(--ink); }
.chip[aria-pressed="true"] { background: var(--ink); color: var(--color-bg); }

/* ── CTA banner + footer ────────────────────────────────── */
.banner-inner { padding: clamp(56px, 8vw, 112px) var(--gutter); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: var(--space-8) clamp(32px, 6vw, 80px); align-items: end; }
.banner h2 { font-size: clamp(44px, 7vw, 104px); line-height: .92; letter-spacing: -.045em; text-wrap: balance; }
.banner-actions { display: flex; flex-direction: column; gap: var(--space-4); }
.tagline { font-size: 18px; font-weight: 800; font-style: italic; letter-spacing: .12em; color: #fff; }
.banner-tel { color: var(--color-bg); font-size: 20px; font-weight: 800; }
.banner-tel:hover { color: var(--sky); }

.footer { background: var(--ink); color: #fff; border-top: 2px solid rgba(255,255,255,.14); }
.footer-inner { padding: var(--space-8) var(--gutter); display: flex; justify-content: space-between; gap: var(--space-4) var(--space-8); flex-wrap: wrap; font-size: 14px; line-height: 1.5; }
.footer-col { display: flex; flex-direction: column; gap: 4px; }
.footer a { color: #fff; }
.footer a:hover { color: var(--sky); }
.footer .muted, .footer .muted a { color: var(--muted-on-ink); }
.footer-legal { display: flex; gap: var(--space-6); align-items: flex-start; }